Based on constant market observations, along with current consumer, trend and design studies, we develop razors, shaving systems and razor blades that are perfectly in tune with the times and market requirements.
Our standard of quality
We achieve this with a great deal of expertise in market, product and price strategy as well as professionalism in design, technology and production.
Made in Germany
Our central European geographical location helps us to serve key markets outside of Germany. Based on this, we have grown into one of Europe’s leading manufacturers in wet shaving technology.